Your Coaches


Keith Laug


A lifelong athlete, Keith's interest in fitness training began while attending Colorado State University and studying health and wellness.  After college in 2002, he received his first personal training certification and immediately started his training career.

From 2003 to 2008, Keith worked from floor trainer, to asst fitness director, to manager of a large athletic club.  While working at this club, Keith created a side business, Hudson Valley Fitness, through which he trained clients in their homes.  In 2008, Keith turned HVF into a full-time training service, opening a small studio in Beacon.  He quickly outgrew that space and opened a larger training facility in Beacon in 2010.  That space is still in use today.  In 2017, Keith rebranded the business to ZONED Fitness to reflect the zoned training method he created years before.

Through his 14 years of professional training, Keith has helped hundreds of Hudson Valley residents realize their fitness potential.  Whether you are looking to lose weight, gain strength, improve athletic performance, or need to continue therapy through fitness, Keith is ready to help you reach your goal.

Soji James


I’m currently ranked number one in the world in smiling. Disclaimer: my mother was the only judge in the contest. I’m also ranked number three internationally in cuddling (I got beat out for the number one spot by a Pitbull named Zoey. Aren’t dogs just the cutest!? The number 2 spot obviously goes to stuffed animals).

My little ole story started out a little bit like this: I grew up as an overweight kid in a home rattled by divorce, using food as a crutch as the world around me collapsed. As I traversed through a difficult transition period in my life, the only constants were my video games (shout out to super Mario!) and the sugar laden products that filled my fridge.

Food became an escape and my relationship with it spiraled out of control. The life changing moment for me was when I went on a senior trip to a swimming pool. I walked out with my goggles and my Pokémon towel ready to take a dip when over 60 girls and boys began to laugh at my body and how fat I was. If I had an invisible cloak or a space shuttle (that I just happened to keep on standby) I would have used either at this point. I developed a deep lack of self-confidence and a tremendous amount of self-loathing. I wasn’t comfortable in my own skin and I knew things needed to change.

I picked up a basketball, and that was my first introduction to consistent exercise. I eventually ended up playing the sport in college at SUNY New Paltz, where I studied biology, and discovered the weight room. The physical changes that I experienced were amazing, but even more fascinating was the carry over to the rest of my life. For the first time, I loved who I was. I walked in each room and owned it!

I firmly believed that everyone should experience this epiphany of personal greatness, so I set out to get my first personal training certification and began to devour as much material on nutrition, exercise physiology, and psychology/habit building as I could.

When I joined the fitness industry over ten years ago, I embarked on a mission to get people stronger (both mentally and physically), spread feelings of love/self-confidence, and to help people make their own fitness process as enjoyable as possible. This journey has led me to small dungeon-like gyms and workouts on tropical beaches. It has allowed me to share many high fives, chest bumps, and hugs with clients who have accomplished feats they once thought were impossible. It has granted me the opportunity to help bring out the best in people like YOU! 

Whether you are looking to burn fat, get stronger, enhance performance, or you just want to be able to run circles around your children at the playground- I’ll be here to help you reach that goal with a lot of smiles, laughter and positive energy!